Our goal is to help you navigate the ever changing digital landscape and drive results (paying customers) to your website!
Strategy and Research
Marketing research provides the foundation for a successful strategy and links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process.
Our team of search engine marketing experts work with you to update your content and headlines to optimize your SEO and conversion rates, as well as craft new content as needed for your website and digital channels.
We provide you and your team with recommendations for campaigns based on your upcoming activities and goals, and give you guidance to successfully execute online campaigns from social media updates, monitoring, content creation, and more!
The highest form of ongoing marketing support comes in the form of targeted campaigns. These targeted, timely promotions or events always point back to the original goals established in the initial strategy phase. Campaigns also pull from various areas of expertise, working together to form a cohesive effort and message.
Search Engine Optimization
We adhere to Google Webmaster’s most current Standards and Best Practices for optimizing your website and social media channels, ensuring your search engine ranking doesn’t suffer when Google releases updates to their algorithms. You can learn more about these guidelines online at: http://bit.ly/searchmaster-guidelines.
Site Analysis & Audit Reports
We perform site audits on your website and social media platforms, reviewing performance and identifying areas of improvement. Our robust reporting process will give you strategic insight into how to reach your best customers online.
The process of website optimization determines the best version of web page elements that help visitors to accomplish a certain goal. Optimization improves the efficiency of the website at converting visitor traffic into paying customers and leads to greater ROI on customer acquisition and traffic-generating campaigns such as web searches, AdWords, social media, and other marketing activities.
Social Media Marketing
Social Media sites act as word of mouth and are highly effective at generating credibility for your brand and delivering more high-quality leads to your website. We review and make recommendations on the best social media networks for you to be active on and provide recommendations for new topics, connections, groups, etc. to support your campaigns.
Worthy Technology researches and provides in-depth reports on the online marketing efforts of your top competitors who have high customer interaction and search engine rankings. The data gathered helps you understand how your customers are looking for your services and what activities similar businesses are running.
Web Content Management
We can advise you on how best to manage and archive your organization’s digital content for collaboration, learning management, and customer relationship management process improvements.
Additional Marketing, PR and Web Development Services:
Marketing needs, particularly those involving technology, constantly shift and Worthy Technology has over 15 years of experience helping businesses fill their funnels with a diverse array of integrated marketing tactics and strategies including: graphic design, PR, trade shows, public speaking, content marketing, email marketing, social media marketing, direct mail marketing, etc.